Nike C-suite changes include appointment of Amazon veteran as technology head

Marianne Wilson
Editor-in-Chief
Nike has made several C-suite appointments.

Nike Inc. is making several key senior leadership changes as it looks to drive innovation, design excellence and marketing. 

The changes include the appointment of  Dr. Muge Erdirik Dogan as chief technology officer, effective Nov. 27. Nike said the role will deliver technology innovation to accelerate the company’s bold growth plans.

Dogan joins Nike from Amazon, where she most recently served as the president of Amazon Fashion, leading the business, technology, science, product and operations teams. Dogan joined Amazon in 2007 and previously held leadership positions across the e-commerce giant, including VP for last mile delivery and general manager of beauty and baby for North America.

“Muge is a consumer-driven leader who prioritizes connecting technology and science to customer experience, product innovation, and supply chain efficiency to drive profitable growth,” said Nike CEO and president John Donahoe. 

In other significant appointments, 30-year Nike veteran John Hoke was named chief innovation officer, effective immediately. Hoke, who most recently served as Nike’s first chief design officer, will partner with Tom Clarke, president of innovation at Nike,  to accelerate  innovation strategy and distinction.

Succeeding Hoke as chief design officer is 26-year Nike designer Martin Lotti. Most recently, he served as chief design officer for the Jordan Brand. In his new role, Lotti oversees all aspects of Nike design, from footwear and apparel to brand and retail concepts.

In other changes,  Nicole Hubbard Graham will become the company’s new chief marketing officer, effective Jan. 2. She succeeds Dirk-Jan “DJ” van Hameren, who is retiring next summer after 31 years with Nike. 

Most recently, Graham was co-founder of Adopt, a minority-owned company and creative agency. Prior to that, she spent 18 years at Nike, holding various global marketing leadership roles across the business and geographies. 

“Innovation, design, and storytelling have always been the heart and soul of Nike,” said Heidi O’Neill, president, consumer, product and brand, Nike. “These leadership changes enable us to obsess further our unparalleled innovation, product, design, and storytelling to reimagine sport for the next generation of athletes. Together, these leaders will deliver new levels of performance, style and breakthrough storytelling for consumers around the world.”

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