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Lowe’s in deal with IMG College to reach college sports fans via social media channels
MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
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Value in vogue for back-to-school
A back-to-basics approach in Walmart’s apparel department has enabled the company to produce a modest degree of sales growth, but other value players are delivering high single digit comps.
Walmart reported its second consecutive quarter of positive same store sales in the apparel category during the second quarter when it produced a low single digit gain.