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ShopperTrak lowers holiday sales forecast
New York -- A report released by ShopperTrak on Wednesday revealed a downwardly revised holiday forecast indicating a 2.5% year-over-year sales increase.
According to ShopperTrak, although week-over-week numbers improved, year-over-year statistics are stumbling. For the weekend ended Dec. 15, retail foot traffic rose 15.1% week-over-week, and sales increased 16.4% week-over-week.
But, in year-over-year comparisons, foot traffic declined 4.4% and sales declined 4.3%.
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Pier 1 makes itself at home in digital world
BURLINGTON, Mass. — Pier 1 Imports could be in for powerful home sales this holiday season as a result of its investments in its omni-channel strategy.
The company recently revamped its website as well as its mobile commerce site with help from Demandware, a leading provider of e-commerce solutions.