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Consumers forsake brands for loyalty card deals
CHICAGO — One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.
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ODP honored for diversity efforts
BOCA RATON, Fla. — Office Depot announced that it has been recognized by DiversityBusiness.com, the nation's leading multicultural business-to-business website, as one of the “Top 50 Organizations for Multicultural Business Opportunities” for 13 successive years. Office Depot was ranked fifth on the list.
Companies on the "Div50" list are recognized for the volume, consistency, and quality of business opportunities granted to women- and minority-owned companies.