News

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.

INDIANAPOLIS — Frigidaire and Hhgregg are encouraging customers to get more organized through a special sweepstakes offering daily prizes and Frigidaire’s french door refrigerators through April 27.

Throughout the sweepstakes a $100 gift card will be awarded daily. Frigidaire french door refrigerators in 28 cu. ft. and 27 cu. ft. sizes will be awarded to the grand prize and first and second prize winners, respectively.

WOONSOCKET, R.I. — CVS/pharmacy will offer up to 1 million free smartphones to eligible customers, in an effort to encourage shoppers to use its mobile app.  

Consumers who want a new smartphone or who are eligible for a device upgrade with their current mobile service provider can visit the site and choose from a variety of Android smartphones. They can then sign up for a new contract or upgrade to a two-year contract, and the phone will be shipped directly to them.

NEW YORK — JCPenney is turning to Blackstone Group to help raise cash and better position itself financially, the Wall Street Journal reported.

The company is reportedly seeking $1 billion in cash, according to the Wall Street Journal, which added that options could include selling a minority stake. Penney already has been in contact with several private equity firms about a potential investment, according to the report.  

New York -- J.C. Penney Co. has hired the Blackstone Group explore how best to position the firm financially and help it raise cash, the Wall Street Journal reported.

The company is reportedly seeking $1 billion in cash, according to the Wall Street Journal, which added that options could include selling a minority stake. Penney already has been in contact with several private equity firms about a potential investment, according to the report.  

LOS ANGELES — Guess has appointed Hillary Super as SVP, general merchandise manager for, reporting to Paul Marciano, co-founder and CEO.

"We are delighted to have a leader like Hillary at Guess.  She understands the Guess brand and values, and will lead a team of talented merchants," said Paul Marciano. "Her relentless focus on brand integrity, execution, and on the customers has allowed her to grow great businesses, and her accomplishments as a leader are exemplary."

A rededication to the basics business has Walmart’s apparel business heading in the right direction and next week, Andy Barron, EVP of softlines, will elaborate on the turnaround and winning with the Walmart customer.

New York -- L.Brands, parent of Victoria's Secret, reported better-than-expected 3% sales in same-store sales for March. Zumiez Inc. and Buckle Inc. also both reported better-than-expected numbers.

But other retailers were hampered by a colder-than-normal March, which caused many shoppers to put off buying warmer-weather clothing, and an early Easter. At The TJX Companies, same-store sales fell 2% in March, a bigger drop than was expected.