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AT&T, IBM court digitally savvy consumers
DALLAS — AT&T and IBM teamed up to deliver an e-commerce solution that retailers can use to provide their customers with a consistent shopping experience whether they are shopping online, via a mobile app or in stores.
The new service, expected to be available this year, combines AT&T’s cloud, application management and network services with e-commerce software from IBM’s Smarter Commerce initiative in a single, subscription-based package designed for retailers.
