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Clinique prepares to expand in North America
NEW YORK — Cosmetic brand Clinique has promoted Jean-Christophe Jourde to the newly created position of SVP and GM of North America. Jourde will be responsible for driving sales and market share growth for the brand in the region and will report to Ricardo Quintero, SVP and global GM of market development.
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Saks Fifth Avenue touts itself as trendsetter in new ad campaign
NEW YORK — Saks Fifth Avenue plans to launch a new ad campaign encouraging new and existing customers to “discover” what the specialty retailer has to offer via catalogs, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.
Called “Look,” the ad campaign positions Saks Fifth Avenue as more than just a place for shoppers to buy things they want or need but as a showroom where potential shoppers can search for what is new.
