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Study: Mobile dominates gas and convenience searches
New York -- Two-thirds of gas and convenience mobiles searches use mobile devices exclusively, according to survey results by xAd/Telmetrics.
The 2013 U.S. Mobile Path-to-Purchase Study, conducted by Nielsen, revealed that 85% of search time in the gas and convenience category is spent on a smartphone, with most conducting gas price comparisons/searches.
The category also offers one of the highest mobile conversion rates — nearly 90% — as most mobile users who search for these services are ultimately making a purchase.