Heading into the 2013 holiday season, NPD is forecasting that full year consumer electronics sales will rise by 9%. According to NPD’s 2013 Household Penetration Study, nearly 72% of consumers expect to buy a consumer electronics product in the next 12 months.
The report found that big ticket items like flat-panel TVs and tablets are fueling the increase in spending. Throughout the next two years, 28% of consumers expect to buy a flat-panel TV while 20% intend to buy a tablet, representing the highest purchase intent levels of all devices measured.