News

WEST CHESTER, Pa. — QVC is eyeing an increase in growth opportunities following the recent promotions of two key executives. 

The company has promoted Alex Miller to the position of SVP of digital commerce and Dave Caputo to the position of SVP of TV production and operations.  . 

Miller, who will continue to report to Mary Campbell, SVP of multichannel platforms, will now be responsible for the customer experience across QVC's web, mobile, tablet and social platforms.  

Armonk, N.Y. – Back-to-school sales may have been stronger than anticipated this year, judging by online sales performance in July and August. According to the IBM Digital Analytics Benchmark, online sales saw substantial gains from July through the third week in August, fueled by double-digit growth in mobile buying.

Specific findings for online sales activity in each month include:

July

BATTLE CREEK, Mich. — Kellogg's has teamed up with Scholastic as well as actor and children's book author Taye Diggs to promote childhood literacy and the importance of having books in the home. 

In a public service announcement, Diggs explains how U.S. families can help give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities.

By Dawn Palmer, Accenture

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign. 

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps. 

Hoffman Estates, Ill. -- Sears Holdings Corp. has been selected to participate in the U.S. Environmental Protection Agency's Energy Star National Building Competition: Battle of the Buildings, which is designed to help improve the energy efficiency of commercial buildings and protect the environment.

NORTHBROOK, Ill. — Crate and Barrel will carry three exclusive collections by Italian designer, architect, art director and interior designer Paola Navone. The first of three collections will be available online through crateandbarrel.com and in select stores Sept. 9, and in all locations by Sept. 13.

The first collection will consist of more than 140 items across multiple categories, including tabletop, textiles, decorative accessories, lighting, rugs, dining tables and seating. 

Walmart’s SVP of Home Michelle Gloeckler may not have been among those on stage at the retailer’s domestic sourcing summit, but she is the one leading the execution of massive initiative.