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Shopping with a social conscience
Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.
Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the fewer than 50% of consumers overall who feel the same way.
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Report: Holiday promotions succeed in November
San Francisco -- Shopper traffic and window conversion improved significantly as heavy promotions brought shoppers back out to the mall. According to analysis of nearly 25 million domestic shopping sessions during November 2013 by in-store analytics provider Euclid, average visit durations were shorter than a year ago for the fourth month in a row as the increasingly omni-channel marketplace continued to drive more focused shopping trips.