Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.
Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.