News

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

By Rory Dennis, Amplience

San Francisco – More than 70% of time on responsive web design (RWD) is spent on the back end in areas such as integration and infrastructure. According to a new report from Moovweb and Forrester Research, 63% of 146 surveyed U.S. companies using RWD today believe that this technique is not suitable for long-term use, suggesting that RWD is largely viewed as a short-term, tactical approach to enterprise mobility.

L’Oréal Canada’s Javier San Juan has been appointed president of Latin America Hispanic Zone and president of L’Oréal Mexico.

Frank Kollmar will succeed San Juan as president of L'Oréal Canada. Kollmar was recently president of the Consumer Products Division in Canada. He began his career with L'Oréal Canada 15 years ago in the active cosmetics division. In 2003, he left to join the German subsidiary of the group, where he led an international career before returning to Canada in 2011.

Our industry has talked so much about omnichannel that it seems only the “aha” gets our attention anymore. Here’s the problem: Our talk is well ahead of our ability to execute. And execution is what matters.

Omnichannel isn’t sexy. It’s not about “Wow.” It’s about making it easier for people accustomed to an anything-anytime-anywhere world to do business with us. That’s primarily a question of organization, commitment and execution, for manufacturers as well as retailers.

As we look back on the first-ever outdoor cold weather Super Bowl, there are several lessons digital retailers can take away from how the NFL, Denver Broncos and Seattle Seahawks all prepared for what many said was an impossible or foolish undertaking. Some of the same steps these entities took to ensure a successful experience playing the Super Bowl is subfreezing conditions apply to retailers ensuring a successful digital experience for their customers, regardless of naysayers.

Flexibility Keeps Things Running

Diane Sullivan is now CEO, president and chairman of the board of Brown Shoe Company. The company’s board of directors appointed her as chairman last June, and her new role became effective Feb. 2.

Milwaukee – Roundy’s, Inc. will be offering 2,948,113 shares of its common stock, and certain selling stockholders will be offering 5,896,226 shares of the company’s common stock. The underwriters will be granted a 30-day option to purchase up to an additional 1,326,650 shares of common stock from the selling stockholders, all at the offering price less the underwriting discount.