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Dollar General seeks piece of Thanksgiving pie
Dollar General’s 10,000 plus locations will be open Thanksgiving Day from 7 a.m. to 6 p.m., but it’s not taking the heat for doing so like rivals Walmart and Target.
Dollar General on Monday announced a series of online and in-store promotions, including special opening hours, designed to establish it as a holiday destination for gift givers as opposed to a convenient located stores that sell consumables.
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Sears Holdings seeks online success with digital decision
Sears Holdings is looking to replicate the success it had with digital initiatives in 2011 by turning to the same firm that helped it deliver results.
For the second year in a row, Billups Design was selected to lead digital creative for Sears and Kmart Black Friday and holiday ecommerce dynamic ad campaigns. The project includes Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales, according to Billups.