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GPShopper taps Vaysman to enable solutions
Mobile solutions provider GPShopper named Yana Vaysman to a new role overseeing a wide range of client facing implementation functions.
GPShopper bills itself as the leading developer of mobile solutions for retailers, and in her role as vp of solutions enablement Vaysman will be based in the company’s Chicago office. She will oversee project management as well as implementation process for all clients, enhancing customer service and facilitating collaboration between GPShopper’s account management and product development teams.
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In the Spotlight: Demographics, Retail Trends
When it comes to success in retail, the old mantra of “location, location, location” has been largely replaced by “customer, customer, customer.” That was one of the themes of the SPECS workshop session, “It’s All in the Demographics.”
“Yes, it’s about demographics, but it’s more than demographics. It’s about the lifestyle embedded in the demographics,” explained Bill Stinneford, executive VP retail, Buxton, Fort Worth, Texas, which provides customer analytics for site selection, marketing and e-commerce.