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Study: Fast-casual eateries gaining market share
Chicago - The fast-casual segment continues to obtain share from full-service chains and drive limited-service growth, making up 15% of the $231 billion limited-service restaurant segment. The “Top 150 Fast-Casual Chain Report” from Technomic shows that fast-casual sales increased 11% in 2013, while all limited-service chains grew by only 3.5%.
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Fred’s launches aggressive marketing campaign
Fred's plans to implement a long-term marketing strategy stressing everyday low pricing and the convenience of a smaller box to help bolster sales against what the company describes as "intense competitive pressures." The company's pharmacy operations continue to grow, however.
Fred's reported $150 million in sales for the four weeks ended May 3, representing a decline of 1.6% as compared to year-ago sales. For the first quarter ended May 3, sales totaled $498.5 million, down 0.6%.