-
Survey: Retail marketers shift to digital, personalized campaigns
Westlake Village, Calif. - Senior retail marketers report that 38% of their total marketing spend is now devoted to digital. According to a research study released by Conversant, nearly 20% of retail marketers reported that digital accounts for 50% to 75% of their total marketing budget.
The new study found strong retailer interest in personalized marketing and advertising. Eighty-six percent of senior retail marketers said that individualized messages can be more effective than mass messages.
-
Kohl’s & Toshiba team up with Plug and Play
Kohl’s and Toshiba Global Commerce Solutions have partnered with Plug and Play for their newest program, Plug and Play Retail, to engage with startups that align with their developing technology initiatives.
Plug and Play Retail is the first brand and retail-focused startup accelerator bringing together a round-table of complementary partners to guide the direction of the program and help decide the startups accepted.