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Consumers seek healthy QSR choices
Kansas City, Mo. - Healthy options are becoming increasingly important to customers of quick-service restaurants (QSRs). These latest trends are detailed in a new white paper, "QSRs and America's Changing Tastes," by Sullivan Higdon & Sink (SHS) FoodThink.
Key takeaways from this white paper by SHS FoodThink that hint at a desire for more from QSRs:
• Forty-eight percent of consumers want more opportunities to customize orders.
• Fifty-one percent want QSRs to give them more options for sides.
