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J.C. Penney resumes old pricing strategy; marketing exec leaves for Home Depot
Plano, Texas -- A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.
Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.
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Consumer confidence plummets in March
New York -- Consumer confidence fell sharply in March, according to The Conference Board's Consumer Confidence Index. The Index, which had improved in February, now stands at 59.7 down from 68.0 last month.
The Present Situation Index decreased to 57.9 from 61.4. The Expectations Index declined to 60.9 from 72.4 last month.