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IBM study: Big Data boosts retailer, CPG performance
Armonk, N.Y. -- Retailers and CPG companies with leading stock prices are more likely than their lagging competitors to use Big Data analytics to understand and adjust to customer needs. According to a study of 325 senior retail merchandising executives conducted by IBM Center for Applied Insights in conjunction with Planet Retail, 65% of leading retail merchandisers feel Big Data analytics is critical to their business compared to just 38% of other retail companies.
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Sport Chalet, Los Angeles
Sport Chalet has opened its first urban retail concept, at the renovated FIGat7th center in downtown Los Angeles. Sleek and contemporary looking, the 27,000-sq.-ft. store puts the emphasis on education and training, with a dedicated central area, the “Expert Center,” for classes and clinics. It’s designed to facilitate customer interaction with in-store experts on any topic, ranging from bike repair to the area’s best surfing spots.