News

I’m excited to announce a new partnership Chain Store Age is launching with Plug and Play Tech Center, an innovative Silicon Valley tech startup investor whose mission is to connect promising tech startups with retail corporations in an attempt to help retailers transition into the technological age. From time to time, you will be seeing Plug and Play-related content on our site and in our magazine.

ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains. The start of the back-to-school season saw large decreases in these metrics for both Staples and Walmart across the board. Walmart continued its trend of smaller, less dense, highly-targeted and themed circulars. It barely touched on BTS on the front pages of its July 2013 circulars, with only a small laptop ad and some apparel promotions. 2014 saw a more concentrated effort as early as 7/13, prominently featuring notebooks, glue sticks, and crayons.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

Nielsen, a leading global provider of information and insights into what consumers watch and buy, has appointed John Lewis as global president and Karen Fichuk as president, North America. Both executive leaders are based in Schaumburg, Illinois.

Chain Store Age is excited to announce a partnership with Sunnyvale, California-based business accelerator Plug and Play. Plug and Play’s Retail Accelerator has joined forces with leading brands and retailers in order to foster the growth of retail-focused startups during a 12-week startup program in Silicon Valley. A round table of corporations, venture capitalists and industry experts guide the direction of the program.

As Little League Baseball and Softball turns 75, the Heinz has been named the league’s official condiment and will play a role in upcoming events.

Boston -- Wayfair filed its paperwork with the U.S. Securities and Exchange Commission on Friday to raise as much as $350 million on the public market.

The Boston-based online homegoods retailer posted a loss last year of $15.5 million, and the loss was $51.4 million in the last six months. Goldman Sachs, Bank of America Merrill Lynch, and Citigroup are leading up the underwriting for the IPO, along with Allen & Co., Pacific Crest Securities, Piper Jaffray, Wells Fargo Securities, Canaccord Genuity, Cowen and Co., and Raymond James.

Online home and housewares retailer Wayfair.com is prepared to go public and has some of the biggest names on Wall Street lined up to sell its shares.

Wayfair.com, one of world’s largest online destinations for home furnishings and décor items, has grown sales rapidly in recently years, but true to form with other aspiring online retailers, its losses have increased as its spends more on marketing.