News

Commentary: Emergence of Omnichannel Marketing
By Tracy Sloger, DataSource The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.
Study: Nordstrom--online and in-store--top luxury retailer
New York -- Nordstrom came out on top in a ranking of luxury retailers by the Luxury Institute. According to the group's 2014 Luxury Multichannel Engagement Index, Nordstrom had the highest incidence of customers spending online (26%) and in-store (45%). It also led in its share of total fashion spend (17%).

Canada Goose launches new e-commerce site with Demandware

Toronto, Canada –- Luxury outdoor apparel brand Canada Goose is using Demandware Commerce to power its global direct-to-consumer strategy. Canada Goose’s first ecommerce site, serving consumers in Canada, went live in August.
Nordstrom tops luxury ranking list

America’s most affluent prefer Nordstrom’s brand of omnichannel retail over some of the biggest luxury retailers out there, according to a new study.

An organization called the Luxury Institute released findings from its 2015 Luxury Multichannel Engagement Index (LMEI) survey of large multi-brand retailers. Responders had a minimum annual income of $150,000, an average annual income of $318,000 and an average net worth of $3.1 million.
Stylinity enables shoppable selfies

New York -- Stylinity, a new mobile app letting users share shoppable images and earn rewards for purchases they influence is now available for download on iTunes. Instead of hashtagging brands, users use their iPhones to scan price tags and attach product information to their photos, creating a shoppable link embedded in the image.
Top toy exec joins brand builder

Former Toys “R” Us president Neil Friedman has joined toy manufacturer Alex Brands as president and CEO.

Friedman has been appointed to the Alex Brands board of directors earlier this year. Prior to that he was president of the U.S. division at Toys “R” Us and also served as president at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.
Toys 'R' Us launches omnichannel holiday promotion

Wayne, N.J. –- Toys 'R' Us Inc. is releasing The Great Big Christmas Book, the company’s annual holiday gift guide. More than 8 million Toys 'R' Us customers will receive a special edition of The Great Big Christmas Book, with deals valid Sunday, Nov. 2 through Saturday, Nov. 22, plus several “Ultimate Wish Saturday” events to be held throughout the month.
GameStop and St. Jude “playing it forward”

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving. For the second year, GameStop will participate in the annual St.
Big 5 tops Street in Q3 profit, revenue; will open 10 stores

El Segundo, Calif. –- Although Big 5 Sporting Goods Corp. saw its net income decline 17% to $7.5 million in the third quarter of fiscal 2014 from $9.1 million in the same period a year earlier, the retailer still beat Wall Street profit expectations. Big 5 also surpassed Wall Street forecasts with net sales of $265.1 million, up 2% from $259.1 million.
Toys “R” Us begins great big promotion

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.