News

Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.

Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

New Albany, Ohio -- Abercrombie & Fitch Co. has confirmed that Engaged Capital, which it says owns approximately 0.58% of the outstanding shares of Abercrombie & Fitch, has submitted notice to nominate five candidates to stand for election to the Abercrombie & Fitch board of directors.

San Jose, Calif. – Sales for Valentine’s Day this year fell prior to the holiday compared to the same period in 2013, but rose on the actual holiday itself, Feb. 14. According to new figures from site analytics provider RetailNext, men’s stores (that have gifts for men) saw decreased (-13.8%) sales the day before Valentine’s, but an increase of +22.2% in sales on Valentine's Day itself in 2014.

Minneapolis -- APG Cash Drawer LLC is releasing the BluePro Bluetooth interface for cash drawers. Now available for purchase through APG's distribution partners, the BluePro Bluetooth interface will enable cash drawer control via Bluetooth communication and allows retailers to wirelessly synchronize and create a one to one relationship between the cash drawer and tablet.      

Cambridge, Mass. - StopLift Checkout Vision Systems is introducing the Self-Checkout Accelerator, which is designed to immediately flag unscanned merchandise at the checkout and alert the attendant before the customer leaves the checkout, improve customer service at the self-checkout, and prevent false alerts and interventions.  

Pleasanton, Calif. – Safeway Inc. is exploring a sale of the company as it reports substantial increases in net income due to its exit from the Canadian market, and smaller increases in net sales for the fourth quarter and fiscal year 2014. Although the discussions for a sale are ongoing, the company said it has not reached an agreement on a transaction, and there can be no assurance that these discussions will lead to an agreement or a completed transaction.  

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St. Petersburg, Fla. – HSN Inc. reported gains in net income and sales during the fourth quarter and fiscal year 2013, compared to the same periods a year earlier. During the quarter, HSN’s adjusted net income increased 7% to $59.9 million from $56 million, while net sales increased 4% to $1.02 billion from $982.9 million.

Atlanta – More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers. Results of a recent survey conducted by Social Media Marketing University (SMMU) shows that 58.2% of brands receive customer complaints via social media “occasionally,” 10.9% receive them “somewhat often” and 4.9% receive them “very often.”

In total, almost 75% of brands receive social media complaints. In addition, survey results show: