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Staples’ online store exercise in innovation
A collection of crowdfunded products introduced on Staples Web site is being billed as a “first-of-its-kind-entrepreneurial store.”
Staples conducted a contest called Crowd2Shelf and winners of the inaugural event created by Fundable debuted on Staples' new entrepreneurial store at Staples.com/fundable. The contest drew thousands of startups across the country who competed for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.
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Staples debuts first-of-its-kind online store selling crowdfunded products
Framingham, Mass. -- Staples has opened an online store whose products were determined by crowdfunding.
The winners of the chain’s inaugural Crowd2Shelf Contest are being featured on Staples’ new entrepreneurial store at Staples.com/fundable. The debut of the online store marks the first time a retailer has used crowdfunding to determine market demand and social support in choosing products to carry.

