News

Target Corp. is turning TV into an immediate sales driver with a new omnichannel ad campaign.

According to ClickZ, Target is partnering with Shazam, an online music app that has been expanding its functionality, to capture sales from consumers as they watch TV. Target is running TV ads that ask consumers to “Shazam to Shop Now.”

Bankrupt American Apparel predicts in its reorganization plan that it will turn profitable in 2016, the Los Angeles Times reported. The company also warned that founder and ousted CEO Dov Charney remains a risk to its future. (Los Angeles Times)

Specialty cosmetics retailer Urban Decay is taking a lively approach to online customer engagement.

Urban Decay plans to launch a new content-driven website later this fall using the FirstSpirit content management system. The new “UD All Access” site will complement Urban Decay’s existing Demandware-based e-commerce site with the intention of delivering a richer, more immersive and interactive experience

As the holiday season creeps up and Black Friday is just around the corner, successful companies are finalizing plans to maximize their seasonal revenues. A holiday retail sales forecast from eMarketer estimates a year-over-year increase of 5.7%, hitting an all-time high of $886 billion. To help retailers capture a larger slice of the expanding holiday pie, digital marketing services company eClerx Digital has identified three top strategies focused on optimization.

HEB is considering an acquisition of regional grocer Brookshire Grocery, which would expand HEB beyond Texas for the first time, according to a new report.

If this deal comes to pass it would put HEB in markets beyond Texas, as Brookshire has stores in Southwestern Arkansas and western Louisiana, reports MyEastTex.com. The company’s website store locator lists 117 stores — 80 in Texas, 26 in La. and 11 in Arkansas.

French specialty apparel retailer Kiabi has to keep up with the constantly changing world of fashion.

Kiabi, which operates more than 500 stores in 32 countries and also has an online presence, is using the SoftwareAG webMethids API (application programming interface) management platform to enable maximum operational flexibility. Kiabi is building cloud-based systems on the API to eliminate internal silos and open core business functions, both inside the enterprise and with external business partners.

Bankrupt American Apparel predicts in its reorganization plan that it will turn profitable in 2016, the Los Angeles Times reported. 

The company also warned that founder and ousted CEO Dov Charney remains a risk to its future.

Read more by clicking here.