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Guitar Center tunes up seamless experience
Musicians are notoriously individualistic people, and specialty instrument retailer Guitar Center is launching a redesigned website with this user base in mind.
Westlake Village, California-based, 270-store Guitar Center has launched a new redesigned website with a more seamless omnichannel user interface. Based on the current Oracle Commerce platform, the redesign is the result of a two-year initiative that involved customer insight and user experience teams, both of whom worked together with end-users and consultants.

