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Study: How often is mobile used in-store?
The image of shoppers hunched over their mobile devices while they browse store shelves may be less common than retailers imagine.
According to a new survey of 9,142 online consumers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity Inc., three-quarters (73%) of online buyers use mobile devices to shop online. However, only one in five (21%) use mobile devices to assist their in-store shopping experience. Mobile devices include both smartphones and tablets.

