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The Path to Purchase Institute this week bestowed Effie awards to top retailers and brand for their marketing effectiveness.

Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit. The awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase.

San Francisco -- Williams-Sonoma set a milestone in 2014 as it reported that, for the first time ever, e-commerce sales made up more than 50% of all yearly revenues.

Williams-Sonoma said its fourth quarter net revenues grew 5.2% to $1.542 billion versus $1.466 billion in the prior year quarter.

Same-store sales grew of 5.1%.

Minneapolis -- Target Corp. launched an enhanced return policy covering all of the retailer’s 32 owned and exclusive brands, which extends the return window to one year from the date of purchase.

The retailer also rolled out a one-year return guarantee for guests using Target’s baby, college or wedding gift registry.

Seattle -- Starbucks Corp. stirred up controversy even as it excited shareholders at the company’s annual meeting on Wednesday.

New York -- J. Crew Group Inc. saw fourth quarter namesake sales and traffic counts fall, which dragged down results for the quarter ended Jan. 31.  J. Crew reported a loss of $30.6 million for the fourth quarter, compared with a profit of $5.9 million in the year-ago period. An impairment charge contributed $26 million to the negative results.

Los Angeles -- American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy's, Exxon Mobil, AT&T and other participating companies.

The free program, set to debut in May, is dubbed Plenti and will also include Nationwide, Rite Aid, Direct Energy and Hulu, American Express said Wednesday.

Whole Foods Market is trying to increase its share of the explosive growth in the beauty industry by hosting its first ever “Beauty Week.” 

A shift toward online sales is one reason why J. Crew Group Inc. says it lost $30.6 million in the fourth quarter.

The retailer has been dealing with traffic problems at its namesake stores as more of its customers migrate to the J. Crew website, the company says. 

Meijer is upping its game when it comes to trendy fashion with a spring launch of a Skechers concept shop.

The Skechers shop is opening inside the Knapp's Corner Meijer in Michigan, roughly one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings. 

The CVS Health Foundation is backing up its promise to make a $5 million  commitment to the Campaign for Tobacco-Free Kids by announcing the first four winners of grants.