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Wine merchant acquires taste for physical stores
The formerly online only retailer The Wine Cellar Group isn’t afraid of competition. The company is pursuing its brick and mortar ambitions with a new store in the backyard of Amazon.com and Costco, the nation’s largest seller of wine.
Born online in 1990, The Wine Cellar Group opened its first store in 2012 and has since grown to nine locations. Its newest store will be a Wine Cellar Outlet and is set to open later this year in the Heritage Square shopping center in the Seattle suburb of Issaquah, Costco’s hometown.

