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H&M promotes fashion sustainability in April
Two major sustainability initiatives from H&M begin this month as the fast fashion retailer debuts a new line from Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield and kicks off an apparel recycling effort.
The H&M Conscious Exclusive collection from Wilde and Burchfield will be available online at hm.com and in 165 stores beginning April 7. Meanwhile, H&M is set to begin is World Recycle Week initiative on April 18 which allows customers who drop off clothes at in-store collections bins to receive a 30% discount coupon.
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Survey: Mobile food coupon users show spirit of adventure
Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands.
According to the latest edition of GfK MRI’s “The Survey of the American Consumer,” one in three (33%) U.S. adults agrees completely or somewhat with the statement, “I rely on mobile coupons while food shopping.” And almost half (44%) of these mobile coupon users say they like to “change brands often for the sake of variety and novelty,” compared to just 30% of the general population.

