A new startup wants to make it easy for digitally native brands to enter the physical space by significantly lowering the costs associated with customer acquisition, leasing and operating stores, shipping product and handling returns.
Shoppers can buy goods that are made before their eyes in an innovative new retail concept at Industry City, the sprawling 6 million-sq.-ft. mixed-use complex in Brooklyn, New York.
Anne Mastin looks back on nearly four decades in retail real estate with the likes of L Brands and Easton Town Center and finds that the more things change, the more they stay the same.
