Winn Dixie promotes eco-friendly water bottles

WINSTON-SALEM, N.C. Winn Dixie announced that it will offer customers a free case of Primo water from July 2 through July 9 when they buy a new Primo 3 0r 5 gallon Zero Waste water bottle. According to the company, Primo is the only single-serve water bottle in the United States made from plants instead of crude oil. Winn Dixie is the first in the nation to promote both of Primo's more environmentally-friendly water options together, Primo said.

"We are excited to partner with Winn Dixie on a program celebrating shoppers' independence from oil-based packaging -- much of which is made from foreign oil," said Dave Burke, president and coo of Primo To Go. "Choosing Primo is a simple step consumers can take to live a better life and improve the environment around them while getting what they demand in bottled water, great taste," added Billy Prim, ceo of Primo Water. "Consumers are excited about a more convenient and environmentally-friendly alternative to traditional petroleum-based bottles that use rare, depleting and non-renewable resources."