Wild Planet gets new marketing vp

SAN FRANCISCO Wild Planet Entertainment has hired Scott Masline as vp of marketing. In this position, Masline will manage the company’s new girl-focused brands and oversee all related marketing functions. Masline reports directly to Jeff Cleary, senior vp of marketing.

Masline has held various positions of leadership throughout his 23 years in the toy industry, including director of marketing for Mattel, vp of marketing for LeapFrog, and senior vp of marketing for Wham-O.