Walmart unveils exclusive Miley Cyrus line
BENTONVILLE, Ark. Walmart announced the introduction of Miley Cyrus & Max Azria, a new clothing line available only at Walmart. The line will arrive in all Walmart stores and on Walmart.com in early August, and includes tops, pants, graphic tees, shoes and accessories, all priced less than $20.
"Our launch of the Miley Cyrus & Max Azria line continues our strategy of engaging customers across categories," said John Fleming, EVP and chief merchandising officer, Walmart U.S. "This time, we're bringing together a leading entertainer and a top apparel house to bring exciting product and price leadership to our customers."
Complementing the Miley Cyrus & Max Azria announcement, Walmart will be the title sponsor of the Miley Cyrus concert tour.