Walgreens, aVinci Media's fight against breast cancer

DRAPER, Utah. Walgreens and aVinci Media have launched a national initiative to raise vital funds and awareness for breast cancer research and support.

On Oct. 7, Walgreens offered aVinci's My Personal Movie slideshow DVDs, retail price $19.99, for $1. aVinci Media and Walgreens extended this offer to Oct. 8. 100% of the purchase price of this item was donated to the Susan G. Komen for the Cure and Breast Cancer Network of Strength and their missions in the fight against breast cancer. Over two days, more than $50,000 was raised for these organizations.

Chett Paulsen, CEO, aVinci Media, commented, "Each of us in someway has been personally impacted by breast cancer and our hope is that this donation-and more importantly the stories people tell-inspire, teach and provide hope for others to fight this widespread disease."

Walgreens divisional merchandise manager Mona Kelly noted, "This initiative is one way we give back to our valued customers and provide the much needed support for this important cause."