Wal-Mart ready for DTV transition

BENTONVILLE, Ark. Wal-Mart announced today that it has stocked 3,400 of its stores with a new Magnavox digital converter box, to help its customers make the switch from analog to digital television.

Wal-Mart said it is selling the converter boxes for $49.87 ($9.87 with the Natial Telecommunications and Information Association's $40 coupon).

The company said it is also helping its customers make the switch by allowing them to sign up for cable or satellite service in the store.

"Due to our many locations, we expect the majority of customers will come to us for making their digital transition plan, both for convenience and price," said Gary Severson, senior vp of home entertainment for Wal-Mart Stores, U.S. "We've prepared for many months to ensure the coupon process will go smoothly, and will work with suppliers to continue to have available, affordable options in our stores for all customers."