Wal-Mart To Host Review of In-Store Programming

Bentonville, Ark., Wal-Mart Stores and Premier Retail Networks (PRN) will host a presentation on Sept. 21, in Bentonville, Ark., to look at how integrated communications programs can enhance the brand-building strategy of advertisers in today’s retail and advertising landscape. PRN is the provider of Wal-Mart’s customized in-store television programming. The presentation will feature executives from Wal-Mart, walmart.com and PRN and industry experts.