Trend Tracker: Nike Sportswear

Nike last month opened its first-ever Nike Sportswear retail store in New York City’s Soho area. The store offers exclusive, premium products, an elevated retail experience and a new customization element called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize footwear.

The store also is the only one that carries the complete Nike Sportswear NSW collection.

“The NSW collection is steeped in Nike’s sports heritage and remixed with cutting edge engineering, craftsmanship, and modern design,” said Dermott Cleary, vp of Nike Sportswear.