Toys 'R' Us U.S. holiday comps up 3.1%

WAYNE, N.J. Toys “R” Us today reported a comparable-store sales increase of 3.1% at its U.S. division for the nine-week holiday selling period from Nov. 4, 2007 to Jan. 5, as compared to the period from Nov. 5, 2006 to January 6, 2007.

According to the company the comps gain at its U.S. business was driven by an effective marketing program, significant improvements in the store shopping environment, the early identification of key toy trends, better staffing at the store level and a robust in-stock position on the season’s most popular items, including Nintendo Wii and Hannah Montana products.

The Babies "R" Us division saw a slight comparable-store sales gain of 0.9%. The division’s performance was the result of continued growth and differentiation in its merchandise assortment, including new offerings that reinforced the division’s leadership position in the juvenile market, as well as compelling marketing efforts, the company reported.

"We are pleased with our holiday sales results,” said Jerry Storch, chairman and ceo of Toys “R” Us. “The team delivered a solid positive comp sales performance for the second year in a row, despite not only a tough economic climate, but also the unique challenges in the toy industry during 2007. In delivering another strong performance across the company, we are excited about our strategic direction and the results we have achieved."