Todd Oldham named Old Navy creative director

SAN FRANCISCO Well-known designer Todd Oldham has joined Gap Inc. as creative director for the company's Old Navy brand, effective Oct. 1. Oldham will divide his time between New York City and San Francisco and play a key role in developing and implementing the merchandise creative direction at Old Navy.

The company also announced that Oldham plans to develop and launch a line of merchandise under the Todd Oldham name to be sold exclusively at Old Navy stores in the future.

"Todd's successful career in fashion and design has distinguished him as an innovative creative thinker who also understands how to appeal to a broad audience," said Dawn Robertson, president of Old Navy. "He understands and appreciates Old Navy's new positioning and fashion potential and will help elevate and evolve Old Navy."

Oldham has more than 20 years of experience as a designer and is known as an innovator of accessible design. He is the founder of Todd Oldham Studio, a multifaceted, full-service design studio.