Target looks to improve holiday shopping experience
MINNEAPOLIS Target announced that it has enhanced the shopping experience for its customers in store and online in order to make buying gifts this holiday season more enjoyable.
To help meet the needs of its customers, Target announced that all stores will open at 5 a.m. In addition, the first 500 guests at every store will receive a special gift and store map, and from 5 a.m. until noon guests spending $100 or more will receive a $10 Target GiftCard. Target is also extending closing hours until midnight at the majority of stores nationwide in the two weeks prior to Dec. 25, and all stores will be open from 7 a.m. to 11 p.m. on Dec. 26.
Target touted its Low Price Promise as another example of how it is helping shoppers save. According to the company, guests are guaranteed the best prices throughout the holiday season and all year round. If guests find a lower price on an identical item advertised by a competitor (excluding early-bird, doorbuster, limited time or limited quantity items), Target will match that price during the competitor’s valid ad date.
An improved return policy was also cited by Target as another way it is making holiday shopping easier. Beyond Target’s standard 90 day policy for returns or exchanges accompanied by a receipt, improved flexibility allows guests to return or exchange up to $70 in merchandise without a receipt on a rolling 12-month cycle, the company reported. New and unused items over the $70 can be exchanged for items in the same department.
Target.com recently introduced several new features to make finding and purchasing great, affordable holiday gifts even easier, according to the company. Features include convenient mobile solutions such as wish lists and shopping assistance. Target.com also provides free shipping on more than 100,000 select items when guests spend $50 or more on the site.
“Target’s guest satisfaction scores continue their upward trend and are at all-time highs. We are constantly making improvements to ensure we deliver an unmatched store experience throughout the holiday shopping season,” said Troy Risch, EVP stores.