Study: 10% of Consumers are 'Multichannel' Shoppers

New York City A study by Experian Consumer Research found that nearly 10% of the U.S. population could be considered multichannel shoppers.

According to Experian, multichannel shoppers are those people who regularly participate in more than one method of shopping, including online, in-store, catalog, and phone order.

These multichannel shoppers are more likely to make informed buying decisions than other shoppers.

In addition, these consumers tend to look for sales and research products before buying them.