'Straight Talk' about Walmart's new no-contract cellular service

BENTONVILLE, Ark. Walmart announced that it will launch Straight Talk, a new solution in no-contract cellular, exclusively at more than 3,200 Walmart stores nationwide starting Oct. 18. According to the company, Straight Talk will bring to the market a new low price for no-contract wireless service with two prepaid plans now available to customers nationwide at $30 and $45 a month. Straight Talk will only be available in Walmart stores and online at www.Walmart.com and www.StraightTalk.com.

Walmart said it initially offer customers the option of an "All You Need" 30-day plan for $30 a month that includes 1,000 minutes, 1,000 texts and 30MB of mobile Web access, nationwide coverage and 411 Information calls at no extra charge or its Unlimited 30-day plan for $45 a month that includes unlimited minutes, unlimited text, unlimited mobile Web access, nationwide coverage and unlimited 411information calls at no extra charge

"It has been very encouraging to see the excitement and response to the Straight Talk pilot in 234 stores that began last summer at Walmart,” said Greg Hall, VP media services for Walmart U.S. “In light of the savings customers continue to need, we have worked very quickly to extend this offering to all of our Walmart customers nationwide, and just before the holidays.”