Smart Balance names marketing vp

PARAMUS, N.J. Smart Balance announced that Richard McWilliams has been named to the position of vp and general manager, core brands, reporting to Gregory Venner, evp and chief consumer officer. McWilliams will be responsible for leading the marketing efforts for the company's core brands.

Before joining Smart Balance, McWilliams served as chief marketing officer for Trex Company, the country's leading manufacturer of composite decking.