Smack Sportswear names new CFO

TORRANCE, Calif. — Smack Sportswear, a maker of custom-designed volleyball and beach active apparel, has lured the former True Religion Apparel executive Charles A. Lesser out of retirement and into its CFO spot.



Smack manufactures its Southern California-inspired apparel in its headquarters, five miles away from the home of beach volleyball.



“After reviewing a number of candidates, and carefully examining their records, it was True Religion Apparel’s success while Charles Lesser was CFO that caught my attention. He was CFO when the company first traded on the OTC-BB with roughly the same revenues we have presently. During his tenure as CFO at True Religion, their sales skyrocketed to $160 million in 2007 (when he left the company). I believe that the Smack Sportswear brand has more world-wide appeal today than True Religion had in 2003, and that we can achieve similar success with Charles as our CFO.”



Prior to True Religion, Lesser was an officer at various private and public companies, including Weider Sporting Goods. During his three-year tenure as Weider’s CFO, the company’s revenues grew 300% and experienced 5x profit growth.