Shopping gets personal at Stop & Shop, Giant

QUINCY, Mass. & HOLTSVILLE, N.Y. Stop & Shop Supermarket Company is now using the Scan It! personal shopping solution from Modiv Media and Motorola at 250 Stop & Shop and Giant Food stores.

The Scan It!-branded Motorola MC17 mobile computer delivers special offers and promotions to customers based on their purchase history and current shopping behavior. The system tracks the shopper's progress through the aisles and presents money-saving coupons and promotions as the shopper nears those products. Customers select their items, scan them, and bag them in the cart. Purchases are automatically totaled, and the customer can pay for them quickly at a self-checkout station.

"One of our key goals at Stop & Shop is to increase customer loyalty, and our ongoing partnership with Modiv Media and Motorola has played an important role in this effort,” said Bob Anderson, director of customer relationship management at Stop & Shop Supermarket. “Scan It! allows Stop & Shop to differentiate itself from the competition, by producing a superior shopping experience that results in increased savings for our customers.”