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Shopping centers in breast cancer fundraising event


Kansas City, Mo. Shopping center developers and retailers are joining Back in the Swing USA to support breast cancer survivors Oct. 11-17 during Back in the Swing Retail Therapy Week. The annual shopping fundraising event, which began in Kansas City eight years ago, is expanding to shopping centers around the country to raise awareness and funds for post-treatment care for breast cancer survivors after breast cancer. Over 80 shopping centers across the country are participating, including centers owned by Developers Diversified Realty, Forest City, Steiner, RED and CBL.

Back in the Swing USA is the first and only national, grassroots nonprofit organization exclusively dedicated to providing awareness, access, and financial support for multidisciplinary, personalized, post-treatment clinical and supportive healthcare, and academic medical research in the field of breast cancer survivorship. The organization has partnered with StoreFinancial, an industry-leading provider of gift-card programs, to expand the shopping event nationwide.

During the full week, stores and restaurants in more than 80 shopping centers will dress up in pink ribbons, banners and window stickers to raise awareness of post-treatment care for breast cancer survivors. The shopping centers sell a special Back in the Swing Shopping Card benefiting breast cancer survivors. The card is honored by the participating stores and restaurants of the center where purchased, giving shoppers up to a 20% discount during the week of Oct. 11-17.

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