Shopko Enhances Feminine Appeal

Green Bay, Wis., Shopko is testing a more feminine-looking store design, rolling out the new look to remodeled stores in Great Falls, Mont.; Twin Falls, Idaho; Rapid City, S.D.; and Logan, Utah.

The stores feature a warmer palette and upgraded design details, along with new focal fixtures in the jewelry, accessories, apparel and home categories. The lighting and signing is also being upgraded.

The remodeled stores carry Shopko’s new logo with a tag line geared specifically toward that female customer, “My Life. My Style. My Store.”