SHOP TALK

Trending Stores: No two stores are exactly alike at Warby Parker. But the popular eyewear company’s new store in Los Angeles, above, is a particular standout for its celebration of Hollywood’s moviemaking history. The store combines Warby Parker’s signature library-style design and fixtures with such location-specific elements as a classic movie theater-styled marquee with rotating titles, a Hollywood-themed mural, and a display of movie clapboards behind the checkout. It even has a green screen room, where shoppers can make a 15-second movie, choosing from some 12 backdrops, ranging from an outer-space scene to an aquarium with a shark. There are also lots of props to choose from — including the frames on display. … Beauty retailing is hot. Bluemercury, which was purchased by Macy’s in 2015, plans to open some 40 stores in 2017, including six in Chicago. And fast-fashion giant Forever 21 entered into a partnership with mall owner GGP Inc. to open a new freestanding beauty boutique concept called Riley Rose that will debut at 10 GGP centers in 2017. Also teaming up with GGP is Lolli & Pops, which sells higher-end sweets and confectionary treats. The San Francisco-based Lolli will open 30 stores in GGP properties. … TJX Cos. is importing its Canadian/European home brand to the United States. The off-pricer will open its first U.S. Home-Sense location in August, in Framingham, Mass., with several locations planned by yearend. … Indochino, below, is expanding its fledgling store footprint. In 2017, the Vancouver-based online menswear retailer plans double its U.S. store count from five to 10 stores and also open three new outposts in Canada. Long term, the goal is to open 100 locations during the next five years. Indochino stores are designed to bring the brand’s online made-to-measure experience to the physical space. Customers are paired with a “style guide” who helps them design their one-of-a-kind suit or shirt. The associates take measurements, assist with fabric selection, and walk shoppers through a wide variety of personalization options. Each garment is made-to-order.