Sears Testing Internet Cafes

Chicago, Sears Holdings Corp. is testing Internet lounges to lure more shoppers, according to a report by Crain’s Chicago Business. The retailer opened Internet cafes in about 12 Sears Grand locations, as well as in a couple of Sears stores. The strategy has worked well at such chains as Starbucks and Apple. Even Jiffy Lube International Inc. had success installing Internet cafes, where customers can surf on line and learn about other automotive products while waiting for the oil to be changed in their cars.